The Employer Brand Stars award recognises organisations that develop workplaces that maximise the full potential of their workforce.

Why Participate

International Recognition

Employer Brand Stars awards are given in recognition of the exceptional achievements of your team. Whether you created a compelling EVP or managed a digital employer branding campaign, the more people are familiar with your outstanding work the better.

Evidence of Success

An award win acts as an endorsement for your employer brand success and will give a seal of approval to your activities. It is a great way of differentiating your company from competitors and will send out positive signals to candidates.

World Class Judges

EBS Awards judges are among the most creative minds, the global top influencers, and the thought leaders in the industry today. They evaluate entries based on key achievement criteria and give feedback to participating companies.


The registration process will enable you to look at your business from a different perspective and compare yourself to your competitors. You will need to make sure that you stand out from the competition with your employer brand strategy and practices.

Credibility Boost

The EBS Award is an endorsement that helps your company stand out. A win can give a seal of approval to your activities and will serve as a sign of quality for potential candidates, convincing them of the credibility of your organisation.

Employee Motivation

The EBS Awards recognise the genuine hard work and achievements of your employees. Because of this, winning an EBS award will help boost the morale of your staff, improve their motivation and make them feel proud about being a part of your organisation.

Talent Attraction

The Employer Brand Stars award validates your distinction among candidates. By promoting your company as an award-winning organisation, you can increase both your current employees’ morale and your attractiveness to top talent.

Excellent Publicity

Winning an EBS award brings positive attention and extra publicity. You will be featured on our website, social media channels and press releases. You can also showcase your win on your website, social media channels and email signature.

Key Dates

2 January 2024

Registry begins

17 June 2024

Final submissions

18-25 June 2024


28 June 2024

Winners announcement

Entry Requirements


Organisational participation in the Employer Brand Stars Awards includes private companies, not-for-profit organisations and government organisations operating around the world.

Organisations are required to demonstrate their achievements across the key areas of Employer Brand Strategy development and implementation, Employer Brand and Business Alignment, Leadership, Employee Wellness, Employee Recognition, Internal and External Communication, Use of Digital.


Participating organisations are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their projects, initiatives and achievements recognised on a prominent and far-reaching scale.

The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.


Entries are assessed utilising a rigorous and dynamic framework to ensure that the assessment process is pertinent and objective.

The assessment criteria are structured in a way that consists of specialised sub-criteria providing a robust set of requirements based on six criteria:

  • Creativity
  • Innovation
  • Planning
  • Execution
  • Effectiveness
  • Results



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