Reaching for the stars… That is what we as employer brand professionals indeed do – working hard around the clock to build inspiring brands that shine brighter than the competition. And we know that our efforts will always bear fruits. By trying to do better each time, we will take our brands, organisations and ourselves to new heights even if we fail to become perfect.
That being said, it is no secret that employer brand is one of the most misconceived concepts in today’s business management landscape. And unfortunately, employer brand recognition programs get their fair share of this misconception too. We believe that, just as employer brand is about more than just ingratiating oneself with one’s employees, an employer brand award should be more than just a campaign or a scheme to promote businesses or hand out franchises.
As experienced employer brand professionals, we rolled up our sleeves to turn this belief into a reality. At the end of a long and meticulous process, the Employer Brand Stars awards were born – a truly global and objective employer brand recognition program supported by the Employer Brand Academy, the prestigious London-based institution that has been teaching the concept since 2009.
The Employer Brand Stars awards recognise organisations that develop workplaces maximising the full potential of their workforce through established policies and practices which demonstrate effective employee recruitment, engagement and retention. They stand out from similar awards with their jury panel of globally acclaimed professionals who, thanks to their mastery of the entire employer brand process, evaluate entries from a genuinely holistic perspective. Entries are assessed utilising a rigorous and dynamic framework to ensure that the assessment process is pertinent and objective.
Providing participating organisations with the unique opportunity to benchmark themselves against top global performers, the Program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.
Award recipients are acknowledged for their achievements and recognised as the elite of their industry, earning a place amongst a distinguished group by having their projects, initiatives and achievements recognised on a prominent and far-reaching scale.
We hope that the Employer Brand Stars awards will further motivate the entire HR community to reach for the stars.
We can do it together – let’s climb higher, go further, and shine brighter!